• MARKET RESEARCH

    • QUANTITATIVE DATA ANALYSIS & QUALITATIVE TRENDS AND INSIGHTS

  • COMPREHENSIVE ANALYSIS

    • THE MARKETING MIX (IN-STORE AND ONLINE) & COMPETITORS

  • CONSUMER PROFILING

    • SEGMENTATION, TARGETING AND CONSUMER INSIGHTS

  • BRAND POSITIONING

    • BRAND DNA / BRAND ETHOS

 

 

  • PRODUCT LAUNCH AND MERCHANDISING

    • PRODUCT LINES, ASSORTMENT PLANNING, MERCHANDISING AND CHANNELS

  • GO-TO-MARKET STRATEGY

    • SALES FORCE TRAINING, PROCESS & OPERATIONS, TIMELINE & COMMUNICATIONS, CUSTOMER FEEDBACK

  • THE CONSUMER EXPERIENCE

    • customer acquisition strategy, LONG-TERM BRAND LOYALTY, CUSTOMER RETENTION, CUSTOMER ADVOCACY

 

 

  • NEW CATEGORIES

    • PRODUCT THAT ENGAGES & EXCITES EXISTING & new CUSTOMERS

  • CHANNELS AND SEGMENTS

    • omni-channel strategies & new consumers  

  • BRAND EXTENSIONS

    • LICENSING, STRATEGIC PARTNERSHIPS, INTEGRATED MARKETING Alliances