M.Gemi
CLIENT advisory board (CAB) program
JES Group was hired by M.Gemi to create a strategic customer acquisition program during their launch to ignite brand awareness and drive a groundswell of excitement. We created a Client Advisory Board program in which we profiled and hand-selected key consumer influencers to be a part of this board in 10 cities across the country. These Client Advisory Boards laid the foundation for the Ambassador program that has grown to over 400 women nationwide.
- Created profile strategy for recruitment
- Developed and launched individual market events for kickoff
- Developed unique, personalized referral program
- Created content programs that led CAB members to account for nearly 50% of M.Gemi's user-generated content
m.gemi stylist pilot
JES Group created and developed the Stylist Activation Program. This program was designed to leverage the power of the stylist relationship with their clients.
- Created network of stylist communities across the country
- Developed content and incentive/rewards programs
- Created seasonal showroom and event strategy for stylists
- Launched and managed personalized Style Shop pages for stylist community